Yes advertising photography is about selling products. But isn’t that a little simplistic?
Because when you start looking under the surface - it’s way more nuanced than that. And now the internet has increased the competition for your attention, it’s never been more important to connect directly with your potential customer.
Every audience is different. Each one has their own individual lifestyle and visions.
Aspiration drives acquisition.

There’s an old adage in show business. And no doubt you’re expecting this article to start with this famous cliché. So let’s not disappoint and mention that some professionals say to never work with children and animals.